Huge Profits on Social Apps when Gaming and Gambling Collide
Weekly Journal

Huge Profits on Social Apps when Gaming and Gambling Collide


The combination of social gaming and gambling has produced a rich industry, with social casino games becoming increasingly popular and bringing in large sums of money. Among them, Chumba Casino has become a prominent participant by utilizing a special sweepstakes concept to get around restrictions and draw in a sizable user base. This article examines the emergence of social casino games such as Chumba Casino, the legal ramifications of these games, and the cultural effects of this rapidly developing sector.

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Social Casino Games’ Ascent

On social networks and smartphone apps, social casino games like Lucky Cruise and Chumba Casino are growing in popularity. Although players cannot directly bet or earn real money when playing these games, they do imitate real-life casino experiences. Rather, in order to play games, players use virtual currencies, frequently purchasing these currencies with real money to enhance their gameplay.

Income and Adoration

The social gaming market brings in a staggering $2 billion a month. The attraction of the casino experience and the chance to exchange virtual winnings for rewards keep gamers interested even though they are unable to win actual money. Among the best-performing social casino apps include DoubleDown Casino, Slotomania, Zynga Poker, and MyVegas; in 2012, Slotomania was the most downloaded app from the iTunes Store.

Regulatory Difficulties

The Interactive Gambling Act of 2001 forbids Australian businesses from offering real-money internet wagering. However, by prohibiting direct monetary wagering or winnings, social casino games take advantage of legal gaps. To be under the law, these games employ virtual money and sweepstakes methods. Chumba Casino, for instance, was created by Perth-based Virtual Gaming Worlds, uses a sweepstakes model to comply with US regulations, which could also be adapted for the Australian market if regulations change.

Chumba Casino’s Operation

Gold Coins and Sweeps Coins are the two currencies used by Chumba Casino. Sweeps Coins can be exchanged for actual rewards, whilst Gold Coins are just used for recreational gaming. Sweeps Coins are not available for direct purchase by players, but they can be acquired through promotions or as bonuses for purchasing Gold Coins. Chumba Casino is able to provide a casino-like experience without breaking any gambling restrictions because to its methodology.

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